Auto Industry Employees

SOCIAL SELLING ADVANTAGE

Social Selling Advantage is a live, weekly online training program built specifically for automotive employees in sales and service who want more conversations, more appointments, and more control over their income using social media.

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Social media sounds easy, but in reality using it to help you grow in your career it’s a lot more complicated than it seems.

 

The majority of owners, managers and leaders in the industry still don’t understand what to do with social media; yet somehow you’re expected to be able to use it to pull sales out of thin air like a magician. That's why we created this program.

 

Social Selling Advantage is designed to take the mystery and guesswork out of social media.  Replacing it with tangible skills, knowledge, processes and tools that help you as an employee use  social media to start  conversations, book appointments, and increase sales without sounding awkward or desperate.

TWO WAYS TO JOIN

MONTHLY PLAN

Monthly charge of
$37

SAVE 2 MONTHS!

WHEN YOU COMMIT TO A YEAR OF GROWTH
$444 $370

Same program. Two ways to pay.

Choose $37/month or $370/year and get full access either way.

Who This Is For

  • New hires in sales and service who need structure

  • Veterans/old school car guys/gals ready to learn new tricks

  • High performers who want to scale

  • Anyone serious about taking control and leveling up.

  • The Overachiever who’s already wearing 6 hats but does such a good job they added social media to your list of things to do. (yay)

It doesn’t matter if you work in sales, service, parts, bdc or  marketing.. If you are employed in the automotive industry and are ready to FINALLY have support in your growth on social media in 2026 this is for you.

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Here’s the Reality

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Today’s sales and service people are expected to:

Sell cars
Service cars
Create content
Build a brand
Respond instantly
Track ROI

…without ever being taught how.

You’re told to “just post.”
You’re told to “be consistent.”
You’re told “social works.”

But no one tells you WHAT to do daily.

That’s why Social Selling Advantage exists.

Social Selling Advantage is a live, online weekly training and execution program built specifically for the automotive industry.

Not theory.
Not influencer training.
Not “marketing fluff.”

How This Works

🕒 Thursdays at 1:00 PM Eastern

45–60 minutes: designed to fit into the dealership workday

👑 Hosted by Samantha & Malcolm, the Master Social Media Experts!

🎖️ Guest speakers from Top Sales Associates around the country.

Live weekly Zoom training

Real-time Q&A

Automotive-only examples

No fluff. No filler. Just execution.

Class recordings automatically sent to your email, so you never miss anything & can always refer back to topics as needed.

What You Get Inside SSA

Personal Brand (Without the Cringe)

  • How to balance being authentic, standing out, and keeping it professional on social media.
  • Content that inspires loyalty & builds trust.

Content That Actually Converts

  • How to create sales and service content that's laser focused on potential customers
  • Key components of effective offers on social
  • How to create content that provides value to your audience and positions you as the “go to guy/gal” when they need help or are ready to buy

The Daily Social Sales System

  • Organic content that lays the foundation for future sales
  • Tools to simplify content creation
  • Processes that save time and keep you consistent

Lead Handling & Tracking

  • Social → CRM flow
  • Follow-up systems
  • Attribution that makes sense

Marketplace & Community Selling

  • How to effectively use Facebook marketplace and local groups
  • Simple ways to truly connect with your local community on social
  • Tools that save you a TON of time when posting inventory.

BONUS OFFER INCLUDED

Train on your schedule with 62 pre-recorded, on-demand social selling lessons designed to help you attract inbound leads, build influence, and close more deals—lifetime access included.

Social Selling Advantage is your competitive edge for 2026!

And it only costs 37/month

That's less than one tank of gas, one thirsty Thursday happy hour…I bet it’s even less than your last door dash order.

There’s no contract.
Cancel anytime.
Unlimited upside.

No difference in access.

Just how you pay.

MONTHLY PLAN

Monthly charge of
$37

SAVE 2 MONTHS!

WHEN YOU COMMIT TO A YEAR OF GROWTH
$444 $370

Same program. Two ways to pay.

Choose $37/month or $370/year and get full access either way.

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INDUSTRY EXPERTS That Are Enrolled in Our Courses & Masterminds:

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soag
kelley
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chapman
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fixl logo
team logo
sansone
powerhouse

PLUS many more new car dealers, used car dealers, finance professionals, sales professionals, service departments, body shops, window tint & detail shops, recreational vehicles, boats, motorcycles. LITERALLY ALL THINGS AUTOMOTIVE!

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Been working with Retail Resilient for 6 months. Malcolm is an absolute social media MACHINE. He has taught me so much. I will refer this company to any and everyone looking for marketing experience.

5 gold stars ratings
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Paige Thompson

Marketing Director Team Auto Group

Gail and Sam are great to work with. They utilize their industry experience well, and support recommendations with real data.

5 gold stars ratings
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Ryan Thiel

VanHorn Automotive Group

Highly Recommend!! 5 Stars!! These social selling marketing classes are the BESTTT! I've ever taken! I was hesitant to sign-up because I thought I could do it on my own. I'm so thankful that I did!!

5 gold stars ratings
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Jackie Berkovich

CarStock Internet Sales

Social selling is absolutely critical to the success and health of the business. What I've learned in the last so far is absolutely invaluable. They make it so much easier to understand and to execute and their patience is unbelievable. I feel like I've picked up a critical skill that just adds to the value of what I do as a business guy in my everyday operation so kudos!

5 gold stars ratings
Kelly-Kleinman
Kelly Kleinman

Market Motivators

Social Selling Training this week was awesome! We can’t wait to see the retail resilient team again. We always learn something new and exciting!!

5 gold stars ratings
Eddie Gilchrist - Kia FWB png (1)
Eddie Gilchrist

Sales Associate Kia FWB

Class is always fun learning new techniques & how to sell cars on social media with Gail and the Retail Resilient team.

5 gold stars ratings
jose rosado - VIP Coordinator SOAG
Jose Rosado

Sales Associate SOAG

Retail Resilient has taught me how to use Social media to get my inventory out to a larger crowd of people so I can sell cars faster, you should definitely try it!

5 gold stars ratings
Denzel Applewhite - Kia FWB (1)
Denzel Applewhite

Kia Sales Professional

One thing I love about doing social selling training with the team at Retail Resilient is that they’re really interactive, and really fun. Training makes it fun coming to work… When I know I'm going to work with them I get excited! I start jumping around the showroom. It just genuinely puts you in a really good mood, it sets you up for a great day and makes working here positive!

5 gold stars ratings
Jack Detherow - CDJR FWB (1)
Jack Detherow

CDJR FWB

You Guys Rock! Helped me market myself, and plain and simple: sell more cars. Can’t thank you enough

5 gold stars ratings
James Bondi 2
Alston James Bondi

Fort Walton Beach VW

Retail Resilient has successfully helped me build an online presence and brand, that has gained us many dozens of sales and customers. Thanks for all your help.

5 gold stars ratings
RyanBuffie
Ryan Buffie

Sales, Gauthier Chrysler

YOU KNOW YOU NEED THIS!

MONTHLY PLAN

Monthly charge of
$37

SAVE 2 MONTHS!

WHEN YOU COMMIT TO A YEAR OF GROWTH
$444 $370

Same program. Two ways to pay.

Choose $37/month or $370/year and get full access either way.

*** all sales are final. No refunds ***