Meet The Team – Sell and Service More Cars

Meet The Team


Gail Rubinstein

Gail Rubinstein is the Founder of Retail Resilient. She has spent 22 years in the Automotive Industry in multiple positions ranging from General Sales Manager, New Car Manager, Finance Manager and Performance Manager with vAuto and Cox Automotive. Gail has built a few Automotive start-up companies from the ground up and most recently she has built the #1 Most Transparent Marketing and Sales Training solution for Auto Dealers using Social Media.

Gail is originally from Winnipeg Canada and has lived in the United States since 2001. She believes in entrepreneurship, capitalism and the spirit of using creativity to build something from nothing. It is through hard work, dedication, passion and love that people can come together to build strong business communities that provide jobs, financial resources and a place you can call home.

Peggy Murrah

Peggy Murrah is the Chief Marketing Officer for Retail Resilient. She is also the founder of multiple digital marketing companies. Armed with diverse online expertise, an Infusionsoft Certified Partner designation, a Fractional CMO certification, a Social Media Certification by Hubspot (as well as holding an MA in Psychology from the University of Houston, Clear Lake), Peggy began offering marketing and business coaching services in 1999.

Today she provides marketing direction and strategies for entrepreneurs through mentoring, social media marketing, list building and management, and development/maintenance of their online presence.

When she’s not managing her talented team, she enjoys spending time with her family and pursuing interests such as traveling, reading, and enjoying the beach. Peggy resides in Texas, along with her husband, three boys, and a happy assortment of small pets.

Shannon Tunall

Shannon Tunall is a International Facebook Performance Manager with Retail Resilient. With a graphic design background, she started her career in the automotive industry as an Internet and Graphic Design Manager at a large dealership. She now enjoys partnering with her clients as she trains them in becoming experts in advertising on social media.

Shannon has stayed true to her Saskatchewan roots but loves every opportunity to meet with clients from all over North America. When she’s not doing the job she loves, she is spending time with her family and friends (both human and furry), nerding out with techy Amazon purchases and enjoying artsy endeavors!

“It is literally true that you can succeed best and quickest by helping others to succeed.” – Napolean Hill

Anthony Dean-Neil is Director of Sales with Retail Resilient. He has worked over 35 years in all facets of Marketing and Sales for companies such as Cox Media, Forever Broadcasting, YP Holdings, and Hibu Inc. Ten years ago he founded his own company, specializing in Facebook Marketing and Search Engine Optimization.

Born and raised in Long Branch, NJ, Anthony now lives in western PA with his wife and two children. When he’s not hard at work you can most often find him taking long runs through the beautiful Laurel Highlands, coaching teens in track and field activities, or attending his children’s sports events.

Kevin Hawley

Kevin Hawley is a Chief Technology Officer for Retail Resilient. Following a career spanning more than 25 years in marketing, sales, operations, and finance that included work on six continents (sorry Antartica…) Kevin launched his own consulting practice to offer clients of all sizes better competitive and operational strategies. As both a participant in and advisor to more than 70 startups, he’s pretty much seen it all when it comes to getting a business up and running at full speed!

Kevin earned a BA in Behavioral Psychology at Rider College in Lawrenceville, NJ, and an MBA in Strategy and Finance from the Wharton School of Business at the University of Pennsylvania. He has developed and taught courses for the Wharton Small Business Development Center and has served as a Guest Lecturer at the Rutgers Graduate School of Business. He currently holds an adjunct faculty appointment at Stockton University in Galloway, NJ, teaching Marketing Strategy. He lives just outside of Atlantic City, with his wife, four kids, two dogs and duck.

Crystal Picard
Crystal Picard is a freelance graphic and web designer based out of Halifax, Nova Scotia. She functions as the Landing page designer for Retail Resilient, using her background in graphic design and digital marketing to create a conversation around our clients and their target audience’s pain points. Crystal started working with automotive companies in 2015 as a designer in a print house specializing in auto sales; working with brands throughout Halifax on developing their billboards and large-scale marketing collateral. She now focuses the majority of her time on translating print advertising tactics across a wide range of digital avenues while maintaining similar or higher conversion rates.  
Crystal is heavily involved in her community as a leader of the local monthly WordPress Meet up and as a leadership member of several other tech conferences in Nova Scotia. When she’s not keeping up-to-date on the latest online industry developments or speaking at conferences across Canada, you can find her developing her hand lettering skills via her instagram @hellosweetiedesign



Here’s what they have to say about partnering with us

“Lee Mulligan General Manager from Palladino Honda mentioned to Retail Resilient that they sold 18 cars and were up 33,000 VDP’s from our training session with his Internet Manager!”
Lee Mulligan

Lee Mulligan

Palladino Honda
“I set up my Facebook Campaigns one week before my tent sale and we sold 70 cars that weekend thanks to Retail Resilient training! The other dealerships at the tent sale only sold 20 cars and we tripled what they sold using our Facebook ads. Thank you so much Gail and the Retail Resilient Team!”
Rob Melloy

Rob Melloy

Rob Melloy @Melloy Nissan
“The results that we are getting with Retail Resilient are truly mesmerizing and can’t speak highly enough of the training and support that they provide!
Our first ad campaign we had 108 LEADS IN ONLY 54 Days at an average of $12.50 per lead!”
Kevin Dodge

Kevin Dodge

Pre-Owned Sales Manager Gauthier Chrysler
“Retail Resilient is completely awesome!
I didn’t understand what I was getting into with the training and WOW!!!!! They have opened up a whole new world to our organization and helped us understand the true potential that Facebook presents, and the exciting thing…we are just getting started!!!!”
Shawn Isom

Shawn Isom

Internet Director Tim Dahle Nissan South
“My leads have quadrupled as soon as I implemented Retail Resilient’s processes!! I am enjoying the training and I am seriously learning how to manage all my new leads!!”
Sherry Matwe

Sherry Matwe

Internet Manager Murray GM MooseJaw
“Retail Resilient has successfully helped me build an online presence and brand, that has gained us many dozens of sales and customers. Thanks for all your help.”
ryan buffie

Ryan Buffie

Gauthier Chrysler
“The Retail Resilient Team is very knowledgeable when it comes to Facebook Business pages, They helped me choose the right posts to boost and taught me how to optimize my page. I would recommend Retail Resilient to anyone that has a business they want to grow.”
Bryan Grocholski

Bryan Grocholski

Gauthier Chrysler


Enjoy this light reading material!

Which recipe? Your recipe for SUCCESS! You’ve got a great location. You’ve got a seasoned, motivated sales manager and an
It’s what EVERY car dealership DREAMS OF and IT’S WORKING!!! I am SO excited to share this with all of
I remember a conversation I had with a co-worker almost 20 years ago. We were working at a dealership in