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9 Steps of Social Selling for Car Dealership Sales Associates (2025)
Stop scrolling past this. Your customers aren’t just online. They’re living there. Meta, TikTok, Instagram, LinkedIn… they’re checking cars, asking trade-in questions, booking service appointments, and scrolling through memes, all at the same time. Meanwhile, too many sales teams are still running like it’s 2005 — posting random inventory, hoping someone bites. Newsflash: it doesn’t…
Read MoreWhat Dealerships Need to Know in 2025: Your Customers Aren’t on the Asphalt Anymore, They’re on Social!
If you walk outside your dealership today and stare at the asphalt, you’ll probably notice something you don’t want to admit. It’s quiet. The lot isn’t dead but it certainly isn’t buzzing like it did ten, even five years ago. The traffic patterns you built your business on have shifted, and they’re not coming back…
Read More5 Common Social Media Mistakes Auto Dealerships Make (And How to Fix Them)
Social media is one of the most powerful tools an auto dealership can use when done right. But many dealerships waste time, money, and effort on campaigns that don’t deliver results. If you’ve ever felt frustrated with your social media performance, you’re not alone. The good news? Most of these mistakes are easy to correct…
Read MoreWhy Dealership Social Media Leads Sometimes Don’t Convert And How to Fix It
“Social media leads suck.” It’s a phrase we hear all the time from dealership owners, general managers, and sales managers. And honestly? It’s understandable. When you invest time and money into Facebook, Instagram, TikTok, or LinkedIn campaigns, you expect results – leads that actually turn into appointments and, ultimately, sales. But here’s the thing: most…
Read MoreHow to Actually Measure ROI from Your Dealership’s Social Media Spend
“Gail, we spent $28,000 on social media… and I have no idea what I got from it.” If that sounds familiar, you’re not alone. This is one of the most common things we hear from dealership owners and general managers and honestly, it’s understandable. Social media marketing can feel like a black box. You see…
Read MoreTop Automotive Marketing Strategies Unveiled
Imagine you’re driving on a picturesque road with the wind in your hair and your favorite song blasting through the speakers. As you enjoy the feeling of freedom, you notice a billboard advertising a car dealership offering an irresistible deal on your dream car. Intrigued, you make a mental note to check it out later.…
Read MoreUnderstanding the Role of an Automotive Advertising Agency
A significant presence in the marketplace is essential in the automotive industry. This is where an automobile advertising agency comes into play. As a specialized branch of advertising, these agencies are well-versed in conveying the unique aspects of automotive products, thus helping manufacturers and dealerships distinguish their offerings in an overcrowded market. They serve as…
Read MoreAutomotive Industry Trends 2024
The automotive landscape is set to undergo a seismic shift by 2024, dictated by several key automotive industry trends. At the forefront of these trends is, without doubt, the continued push towards electric vehicles (EVs), fueled by the growing awareness of environmental issues and more stringent emission norms worldwide. Manufacturers are investing heavily in research…
Read MoreAutomotive Marketing: Navigating the Complexities
Tapping into the nuances of the car industry’s market requires a thorough understanding of its unique characteristics, the most paramount among them being the rapidly evolving dynamics of automotive marketing. Market specificity and differentiation strategies are key in this highly competitive industry, which undergoes significant fluctuations due to factors like technological advancements, legislative regulation changes,…
Read More20 Internet Marketing Strategies That Accelerate Car Sales for Auto Dealerships
Now that screens have become the primary showroom for shoppers, auto dealerships face a major shift in driving sales. The automotive retail game isn’t limited to flashy showrooms or roadside banners anymore—it’s online, dynamic, and incredibly competitive. But with the right internet marketing strategies, there’s every opportunity to thrive. Amidst this transformative landscape, we’ve convened…
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