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Social media strategy in the automotive industry has changed. Car buyers shop differently. Leads respond differently. Attention is harder to earn. Trust is built online long before someone walks into a showroom. That’s true across the automotive space: Car dealerships RV dealerships Powersport dealerships Heavy duty truck dealerships Leasing companies Independent automotive dealers Multi-rooftop dealer…

FTC compliance is changing how dealerships advertise online. Most dealerships understand compliance when it comes to their website, paid ads, and in-store advertising. Where many stores are still exposed is somewhere else entirely: Social media. Facebook Marketplace listings. Salespeople posting inventory from personal profiles. Instagram vehicle posts. TikTok walkarounds with pricing or payment messaging. These…

Your dealership’s social media has more potential than you think. When it’s set up the right way, it doesn’t just build awareness—it helps generate real conversations, real opportunities, and real car sales. And the good news? If your social media isn’t producing consistent deals yet, it doesn’t mean it’s not working. It just means there’s…

April car dealership content should be focused, strategic, and built to drive real sales. April is one of the most powerful months for car dealerships—if you focus on what actually drives results. Right now, buyers have tax refund money in hand, and they’re actively shopping. At the same time, dealerships are under pressure to move…

“The more consistently your inventory shows up, the more opportunities your team creates.” Most dealerships already have strong inventory. The challenge isn’t what you’re selling, it’s how often and how consistently your vehicles are being seen by buyers and are these vehicles effectively priced in the market. And right now, one of the most overlooked…

Last week I had the opportunity to speak at the National Vehicle Leasing Conference (NVLA) in Nashville, Tennessee about B2B automotive marketing and social media strategy for fleet leasing companies. NVLA brings together companies that operate in one of the most important segments of the automotive industry — commercial fleet leasing and mobility solutions for businesses. The organizations…

Car dealership social media strategy matters most during spring, when buyer energy shifts and engagement opportunities increase. Spring tends to bring a noticeable shift in energy and not just in the weather. Buyers start feeling more optimistic. Tax refunds begin arriving. People spend more time out, travel plans increase, and the idea of upgrading a…

Most dealerships want to show up consistently on social media. They just need clarity around what to post and how to structure it. When your team knows the focus, momentum builds. When leadership sets direction, consistency follows. A strong car dealership content calendar creates that alignment. It gives your team structure, gives leadership clarity, and…

NADA Show highlights what’s possible when dealerships align social media strategy, culture, and leadership. Every year, the automotive industry comes together in one place. Dealership owners. General managers. Sales leaders. Fixed ops professionals. Vendors. Manufacturers. Trainers. Strategists. People who live and breathe this business every single day. The National Automobile Dealers Association Show isn’t just…

A social selling advantage doesn’t come from posting more — it comes from structure, clarity, and consistent execution inside the dealership. One thing I’ve learned after years of working with auto industry teams is this: Car people are incredibly resilient. They adapt quickly. They learn fast. They execute under pressure. That’s why social selling isn’t…